If you have been working in the field of SEO and online marketing for quite some time, you would probably already know that content is king. Creating high quality content might just be the single best way for you to get people to take your platform as seriously as possible, and consider buying products from your brand as well as paying for the services that you offer to them. The only problem here is that most people make the mistake of assuming that written content is all there is.
While a well written blog post will definitely help you out quite a bit if you are trying to create a name for yourself, this is not going to be enough for your audience to work with. If you truly want them to become invested in your brand, you need to start creating video based content and there are a number of reasons why video based content is so important.
To start off with, it will engage your customers a lot more. Videos can offer a lot more entertainment than blogs. People also tend to have shorter attention spans these days, and reading a blog post might not be the sort of thing that they are willing to do these days. Showing them videos would help you get your information across in a much more efficient way than would have been the case otherwise.
Video based content also opens up a whole new audience to you. The various youtube marketing agencies that you can hire will be able to spread your video content very far, and breaking into this demographic will help give your company the boost that it needs in order to be taken seriously by the various competitors it is up against.